Delifrance, your supplier of frozen baked products
As a wholesaler, you need more than just a supplier, you need a partner that helps you stand out, protect your margins and stay ahead of the competition. Whether you supply restaurants, hotels, cafés, caterers or retail outlets, your customers expect solutions that are both reliable and genuinely inspiring.
As your bakery partner, Délifrance combines over 40 years of French expertise with a constantly evolving range of innovative frozen bakery solutions. From breads and indulgent viennoiseries to pâstisseries and savoury products, our wide assortment is designed to help you build a differentiated portfolio that drives customer loyalty and supports stronger profitability across your business.
Bake-off bakery continues to grow steadily in Foodservice since 2013 and is projected to rise at a +2.2% CAGR through 2028, driven by staff shortages, limited expertise, and the need for convenience.¹ With Délifrance's continuously innovating product range, you can leverage on this momentum, building a high-performing bakery portfolio that enables your customers to succeed while you grow your business in an increasingly competitive market.
- Streamlined logistics: Benefit from a complete frozen range that simplifies your operations.
- Innovation and range versatility: Address every price point and consumption moment. Our continuous innovation helps you differentiate your offer with unique recipes.
- A partner beyond the product: We provide dedicated services, from inspiring recipes to deep market insights. We work by your side to help you better serve your customers.
Our bakery best sellers for wholesalers
Our wholesale range empowers distributors to build compelling product portfolios that resonate with diverse market segments, and the right product choice starts with what consumers truly value. "Quality of ingredients" is the top driver of bakery consumption, with freshness and health following close behind.²
Within this diverse portfolio, our indulgent chocolate muffins, viennoiseries, seeded baguette, and chocolate entremets provide solutions for every moments of consumption. Available in various formats from mini and maxi to sharing sizes these products are specifically developed to adapt to different customer profiles, ensuring versatility across your wholesale offer.
Discover our catalogue for wholesalers
Discover our complete catalogue presenting our entire range of viennoiserie, patisserie, savoury, snacking and bread products. Key product information to support efficient distribution and help you better serve your customers.
Our insights and advices for wholesale professionals
The bakery market offers constant opportunities. Our insights decode emerging trends, supply innovations, and evolving appetites in foodservice and retail to help you maintain a competitive edge.
Learn how the right product mix and cold chain mastery turn seasonal peaks into year-round profits, building the partnerships that define market leaders. We provide clear insights and practical strategies, ensuring wholesale professionals don't just adapt to change, but grow with it.
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References:
At Délifrance, we've been analysing consumer behaviour and sentiment for years. As we do every year, we track consumer changes and adaptations through ongoing research, market research and analysis of online searches and conversations around the world using a variety of tools.
1/GIRA for Délifrance, Bake-off bakery markets in EU, base year 2023 2/Innova Market Insights,(2025): Bakery trends.