Retail

Three notable criteria underpin the success of the department:

Quality, Choice & Convenience.

However, the COVID-19 health crisis is impacting the performance of in-store bakeries, with a decrease in the number of shop visits and an increase in home-made products.

Because we don't want to be just a retail supplier but a real partner, we want to help you understand these new consumption patterns and find solutions to face them.

To be able to do in-depth analysis of consumer behaviour and expectations, we conducted a study between 2020 and 2021 in partnership with the Nielsen Institute. This study was deployed to nearly 30,000 households in the UK, France, Germany and Italy.

We obtained key insights on:
- Profile of bakery consumers
- Drivers and barriers to purchase
- Consumption habits
- Consumers’ expectations and levers of improvement

In order to help your business, we have gathered the key insights of the european countries study in a free downloadable infographic