What is high protein and high fibre?
In today’s bakery landscape, high protein and high fibre refer to products formulated for enhanced nutritional value.
These functional solutions support long-term health a top priority for 60% of consumers¹ while meeting the needs of the 77% who consider healthy eating essential². Focusing on nutrient density and clean labels, these products offer concrete functional health benefits, such as improved digestion, better satiety, and sustained energy.
For foodservice professionals, integrating protein and dietary fiber is a strategic move to differentiate your offer, satisfying the demand for holistic wellbeing while driving higher margins through premium, health-focused positioning.
Protein products: A high-growth opportunity
The high-protein bakery market is accelerating, with a projected CAGR of 8.3% by 2030. Driven by plant-based and low-carb lifestyles, 57% of global consumers are now increasing their protein intake. Online, functional nutrition conversations surged by +110% in 2025, specifically around high-protein breakfast options. Foodservice professionals can capture this demand by pairing versatile bread bases with trending high-protein ingredients like eggs, chicken, or cottage cheese. Enhancing these with nutrient-dense toppings such as avocado, sunflower seeds, or nut butters adds essential extra protein and dietary fiber to every slice of bread.
Boost your business:
- Drive high-margin growth: Introduce protein-packed recipes, from morning toasts topped with cottage cheese to lunchtime sandwiches on a slice of bread or afternoon protein snaks, that justify higher price points at every daypart.
- Meet nutritional goals: Make protein visible: highlight the exact grams of protein per recipe, directly on your menu or packaging, helping your customers hit their daily targets without sacrificing the pleasure of a delicious meal.
The “Fibermaxxing” trend shaping 2026
Consumers now prioritize dietary fiber over probiotics to support their body3 . This isn't just a passing phase; brands are already pivoting, with 38% of digestive health products featuring high fiber declarations in 2025 3 .
The digital conversation is exploding. Our social listening shows that discussions around digestion and fiber have surged by +143% compared to last year4 . On TikTok, the viral "fibermaxxing trend" is dominating feeds, with hashtags like #fibermaxxing breakfast and #fiber fueled gut health leading the way. As we move through 2026, it continue to be the year of fibers.
Conversations exploded by +124% in mentions and recorded 256 million interactions in 2025⁵, driven by a growing consumer obsession with gut-health and blood sugar management. For restaurants and coffee shops, this represents a powerful business opportunity: customers are actively seeking out high-fibre options, making it easier than ever to justify bakery higher prices.
Boost your business:
- Boost perceived value on your menu: Highlight fiber-rich ingredients directly on your menu, mention fiber bread, oat flakes, flaxseeds, or whole wheat, so customers immediately perceive the added nutritional value.
- Build trust through staff expertise: Train your staff to proactively communicate the fiber content of each dish (e.g. "This sandwich is made with our high-fibre baguette, which contains X g of fiber per serving"), turning every order into a trusted wellness moment.
- Stay ahead of trends: Tap into the "fibermaxxing" movement by using on-trend language on your packaging, chalkboards, or social media, think "fiber-fuelled", or "fibermaxxing-approved", to resonate with health-conscious consumers actively seeking these benefits.
Discover our best high breads with fiber and protein:
57% of consumers globally are increasing their protein intake⁶, and the trend shows no signs of slowing. Délifrance answers this demand with two new bread launches, delivering fibre and high protein bread benefits with no compromise on taste & texture.
Our high protein & fibre pavé, topped with oat flakes, flax, and sunflower seeds, is the perfect versatile base for everything from a morning toast to a premium midday sandwich. Our high fibre baguette brings the comfort of a classic white baguette with all the hidden benefits of whole wheat fibre, ideal for any occasion
Power up your menu: high protein & fibre recipe idea
In order to help you lead the trend, here are 3 different recipes, affordable, quick and easy to prepare. All day long, from breakfast sandwich to triple grilled cheese sandwich or vegetable sandwichs trio, help your customers reach their daily dose of protein with those delicious recipes. By optimising the protein in bread slice through clever toppings and high-quality bases, you offer a simple, flavourful way to bring added nutritional value to every moment of the day.
References:
At Délifrance, we've been analysing consumer behaviour and sentiment for years. As we do every year, we track consumer changes and adaptations through ongoing research, market research and analysis of online searches and conversations around the world using a variety of tools.
1.Kerry 2024 2. Innova market insights, 2025: Ingredients trends. 3. Innova market insights, 2025: Ingredients trends 4. Délifrance x Ipsos Synthesio social listening, (2025): Gut-health & digestion 5. Délifrance x Ipsos Synthesio social listening, (2025): Sourdough bread 6. Innova market insights, 2025: Ingredients trends 7. Délifrance x Ipsos Synthesio social listening, (2025): protein recipes 8 Innova market insights, 2025: Ingredients trends 9. FMCG Gurus, (2025): Indulgence: 5 Trends to Stay Ahead 10.Consumer Snacking Trends: Exploring Global & Emerging Opportunities