VANDEMOORTELE X DELIFRANCE
THE BEGINNING OF A NEW CHAPTER
Vandemoortele & Délifrance are baking a stronger future, together.
Today marks the beginning of a new chapter for Vandemoortele & Délifrance. By bringing together two companies with a shared passion for bakery and complementary strengths, we are genuinly excited about building the future of bakery together. For our customers, the way we work remains unchanged for now.
You can rely on the people and products you know today. Continuity in our day-to-day collaboration is our immediate priority.
GROWING TODAY'S BAKERY CATEGORY. SHAPING TOMORROW'S.
Our ambition for the future is clear. The bakery market is evolving faster than ever, and customers need partners who can help them navigate change, unlock new opportunities and drive growth.
We want to unlock the full potential of Bake-Off. We strongly believe in the future of bake-off. Nothing beats freshly baked goods, right from the oven. We are determined to look to the future.


3 Foundations
Turning up the energy to make the difference for tomorrow in 3 areas:






Insight & foresight
Helping you stay ahead of consumer trends and turning this category understanding into strong choices, ready for the future.
See what’s coming. Act sooner.
Innovation power
Translating insights into meaningful innovations, strong concepts and solutions that create continuous reasons to visit, buy and return.
Stay relevant. Keep surprising.
Operational excellence
Delighting your customers every day, with products baked, presented and available at their best.
Execute brilliantly. Delight consumers.
And above all, a commitment to back you everyday, with craft and curiosity.
OUR COMMITMENT
Hear from our leaders.
We know that trust is earned and we are committed to keep earning it. How?
Watch what our leaders have to say, in conversation about our shared goals to shape the future of bakery and serve you even better, together!


Our ambition is to combine the best of Vandemoortele and Délifrance and turn it into tangible value for our customers, based on the shared believe that there is nothing better than freshly baked.
Stronger foundations. A broader and clearer offering. Faster, bolder innovation. Global strength with local understanding. Support from concept to counter. And above all, a partner committed to helping each customer grow.


We approach this with humility. And with a five-generation family business mindset.
The true measure of success will not be in what we say today, but how well we support our customers every day.
We know that trust is earned and we are committed to earning it.
A STRONGER FUTURE FOR BAKERY. TOGETHER








