Get on board with food personalization

Today's consumers are the true drivers of this food revolution. They seek culinary experiences that perfectly align with their individual preferences, from portion sizes to ingredient combinations. Faced with this evolution, foodservice professionals must respond to their needs by offering a diversified range that leaves no one behind.

Health has become a determining factor in their choices, with growing demand for alternatives adapted to their specific needs and values: gluten-free, high-protein, fiber and vitamin-enriched options. This health consciousness translates into a 22% growth in bakery products with digestive benefits this year². To succeed in this context, it's essential to develop a comprehensive range that meets the expectations of the greatest number: variety of formats, diversity of recipes, and nutritional alternatives. This approach not only satisfies each customer's personalized requirements but also strengthens their loyalty and satisfaction.

The use of seasonal fruits also represents a major asset for satisfying an increasingly quality, conscious clientele seeking freshness and authenticity. These naturally available ingredients not only guarantee optimal taste quality but also enable the creation of offerings that evolve with the seasons, maintaining consumer interest and curiosity.

Furthermore, leveraging seasonal peaks, those key moments of the year such as the holiday season, Valentine's Day or Halloween, constitutes a winning strategy for personalizing one's offering. These key periods provide unique opportunities to create themed products that resonate emotionally with customers, transforming each season into a new culinary experience that is both anticipated and desired.

The quest for taste experiences is reshaping the food sector, driving people toward bold and adventurous flavor combinations that create memorable moments. This appetite for new tastes and innovative flavors comes with an eagerness to experience the trending sensations that are buzzing across social media and culinary circles. Social media platforms have accelerated this trend, with flavor innovation becoming an important part of eating habits advancement

The demand for unique flavor combinations has reached unprecedented levels in 2025³. This shift in food intake patterns is particularly significant as 28% of consumers now prioritize mood enhancement as their primary consideration when selecting flavors³ . This reveals a major opportunity for food service professionals to develop personalised offerings that go beyond taste alone, creating truly differentiated emotional experiences.

From unexpected sweet-savory fusions to globally-inspired taste profiles, companies are responding to users' growing appetite for culinary discovery. 

Consumer demand for bread customization has reached new heights, driven by health-conscious choices and personalized preferences. The shift toward gluten-free, multigrain, and protein-enriched options reflects a broader desire for products that align with individual dietary needs and wellness goals.

Recent analysis reveals remarkable growth in DIY and customized bread varieties: sourdough experiencing a 60% surge in interest, bagel customization rising by 71%, and even focaccia seeing a 6% increase in personalization requests compared to the previous year³,⁴. This trend extends beyond ingredient selection to encompass the entire sandwich experience, where customers increasingly expect the freedom to craft their meal from foundation to finish.

The most successful concepts now offer complete customization journeys - from selecting the perfect bread base to choosing every layer of filling, allowing customers to build their ideal combination step by step. This approach transforms a simple transaction into an engaging, personalized experience that meets both taste preferences and dietary requirements, setting new standards for customer satisfaction in the competitive foodservice landscape.

Social media platforms have transformed cake decoration into a powerful marketing tool, with visual appeal becoming as crucial as taste. The surge in cake customization on platforms like TikTok and Instagram reflects this shift, showing a remarkable 6% increase in DIY cake trends compared to the previous year³,⁴.

Personalised cookies and cupcakes are gaining popularity due to their Instagram-friendly presentation, transforming standard products into social media sensations that drive traffic and boost sales. Professional kitchens can enhance their offerings through customised buttercream decorations, rich ganache or pistachio fillings, or premium toppings ranging from famous chocolate bars to fresh seasonal fruit.

The classic French croissant has evolved into a versatile canvas for culinary creativity, with innovative bakeries transforming this classic viennoiserie into personalized masterpieces. 

Modern croissant personalization spans multiple dimensions, with original shapes, it can be sweet or savoury, including filled variations with house-made creams (chocolate, fruits, cheese, cream..), topped versions featuring ingredients, and hybrid creations that merge different techniques³.

Professional kitchens are discovering new ways to elevate the croissant experience through customization options that cater to specific dayparts and occasions, from breakfast assortments to afternoon tea selections. This flexibility allows foodservice operators to create unique offerings that set them apart in the competitive bakery landscape.