Filled muffin made with KitKat®

LEVERAGE THE INCONIC KITKAT® BRAND TO ELEVATE YOUR SWEET BAKERY OFFER WITH A DELICIOUS MUFFIN COMBINING VISUAL APPEAL AND CONTRASTING TEXTURES.

• A unique, seriously indulgent recipe thanks to a soft cocoa-coloured dough with 6% KitKat® paste, a creamy KitKat® filling (15%) and a crunchy chocolate-coated puffed rice topping (4.5%), for a total of 21% KitKat® paste content.
• Distinctive bumpy appearance and branded tulip wrapper for strong shelf impact, in a convenient thaw-and-serve format ready in 3 hours.
• Ideal for coffee shops, bakery chains, hotels and retail, across breakfast, brunch and snacking occasions.
• KitKat®’s revenue grew by +34% between 2019 and 2023 — outperforming the family confectionery market by 4x, confirming its exceptional momentum and consumer appeal (Annual report, 2022).