Customise your pastries infinitely: innovative desserts

Diversify your product range with the elegant vanilla semi-finished teardrop

Discover the vanilla semi-finished teardrop, a convenient and customizable product with its original shape and great versatility.

A product that offers both the qualities of a viennoiserie, with its high quality puff pastry and its visible layers of dough, but also of a patisserie, with a Madagascar vanilla cream filling.


New Vanilla Semi-finished teardrop, with its distinctive look and multiple possibilities

Following the trend by offering a varied and original range of pastries to accompany consumers in new taste experiences.

A dough recipe made with 26% butter, giving it a delicate buttery taste, dairy cream & 7% pre-fermented dough, creating a dough with visible layers, containing a Madagascar vanilla custard cream.

UNIQUE

Shape: A specific shape specially developed for Délifrance which guarantees you a unique offer.

Taste: The crispiness of the puff pastry perfectly complemented by the smoothness of the vanilla custard cream.

 

PREMIUM & INDULGENT

Quality ingredients: Made with selected ingredients : Pure butter, French flour and free-range eggs.

A creamy pastry cream: Using Madagascar vanilla beans for the custard cream base. A versatile flavour that can be combined with a wide range of well-know pastries.

 

VERSATILE

Easily customisable: Endless possibilities for customers to be creative, even with simple ingredients (adding toppings, coulis, chocolate sauce, etc.)

Convenient: A teardrop shape that provides a better grip for a variety of consumption moments.

How can you creatively present dessert?

Visual appeal is crucial in the foodservice industry. Our semi-finished vanilla teardrop lends itself to innovative presentations, improving the entire culinary experience. Learn how to exploit this unique shape and texture to create appealing desserts that not only taste delicious, but also look good, increasing sales through visual marketing.

Discover easy and innovative dessert recipes

Offering a diversified range is one of the main challenges facing businesses.

Here are some innovative recipes that illustrate the potential of using teardrop vanilla in your desserts.

Each of these recipes is designed to give free rein to creativity, to enhance and boost your sales by attracting more customers.
With a base of products, you can create an infinite number of desserts depending on the ingredients you have available, the seasons and the trends.

A quick but elegant dessert idea, perfect for Valentine's Day promotions or as a seasonal speciality.

A great dessert for food lovers, with a blend of crunchy walnuts and melting caramel. Add chocolate for even more deliciousness.

A perfect choice for summer menus at coffee shops or bakeries, offering a light and fruity option that is an eye-catching and delicious option. 

Try combining strawberries and rhubarb to create a delicious dessert to serve on a plate.

This dessert has a refreshing, comforting flavour thanks to the lemon and puff pastry. 

It's a visually appealing, floral dessert, perfect for spring menus in restaurants or catering events. 

 

A product launch in response to market demand

35% ​of consumers in Europe are seeking customizable bakery items.​

The increasing demand for such options is encouraging more bakeries to offer semi-finished products that customers can personalize or at the bakery, boosting overall engagement and satisfaction.​  (British Baker)​​ (Biscuit people)​.​

 

Do you want to find out more?

How unique and good presentation boosts sales of dessert food

Profitable strategies to sell innovative and delicious desserts

Success in selling innovative desserts depends on smart menu strategies, here are 4 strategies to apply: 

1. Menu placement: Consider creating a section in your menu called “chef’s specials” to draw attention to the teardrop desserts.
2. Cross-promotion: Pair desserts with other items on your menu. For example, recommend the vanilla teardrop recipe of the moment with a well-combined main course or beverage.
3. Sampling: Offer small samples to customers. This may encourage them to purchase a full-size portion if they enjoy the taste.
4. Create seasonality offers: Introduce vanilla teardrop recipes as a limited seasonal offer, using the current fruit and flavour trends to create a sense of urgency and encourage customers to get to your shop before they miss out.

Tips for pricing and marketing your innovative desserts

When it comes to pricing the desserts using our vanilla teardrop, we offer you some tips to set the correct price. Consider adopting a value-based pricing strategy, this approach aligns the price with the perceived value of your products. Highlight the premium ingredients like Madagascar vanilla cream and the chef's creativity in each dessert to justify a higher price. Use pricing strategies such as charm pricing (for example, 9.99€ instead of 10€) to make the desserts appear more affordable.

 

In terms of marketing, taking advantage of social media platforms to showcase the vanilla teardrop’s unique shape and versatile applications through images and videos.

Collaboration with food influencers can expand your audience reach, attracting their followers as potential new customers. 

Utilize email marketing campaigns with attractive photos and tempting descriptions of desserts made with the vanilla teardrop, so this can attract interest and bring customers through your doors.

Aligning dessert promotions with seasonal events can attract people to your establishment, boosting sales. For example, when your city's football team wins a match, you can offer a dessert at half price when accompanied by coffee.