Prove It: The Great British Bakery Report is a comprehensive overview of the UK bakery market.
It combines original consumer research, market data and soundbites from key industry figures,
highlighting key consumer demands and areas of growth.
Focusing on the bakery industry's key categories of bread, viennoiserie, pâtisserie and savoury,
this report of 30 pages identifies specific consumer behaviours and preferences,
as well as the drivers, challenges and trends shaping these categories.